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The Thelonious Monk  Propaganda Campaign, Evanston Township High School, 1984
What Actually Happened?

 

 

 

 

 

 

max kelly, melissa roberts

Now one of the great watering holes in Maine, Mckays Public house opened in 2003 in a beautiful turn-of-the-century boarding  house. While most signage generally follows the logo concept and design, once I began fabricating McKays main sign, the graphic identity of the pub quickly began to revolve around the sign itself.

In the tradition of the classic English pub (or, public house), McKays sign hangs over Main street, signaling thirsty travelers from a block away.

The boar came at the suggestion of my dad (a fairly well-seasoned British pub crawler in his own right) who pointed out the fact that that the most typical pubs will often feature some sort of beast as an emblem. I presented McKays owner Brian Smith with the idea of doing a boar just because, well, just because they are so frriggin CRAZY looking! He liked it, so I positioned the head at a 3/4 angle to avoid looking  looking like the Boar's Head Meats logo (which is in profile). Since, the boar has become a symbol of awesome food and great atmosphere in Bar Harbor.

 


See Detail

 

 

 

 

I designed the sign and its iron hanger in Adobe Illustrator, but ultimately fabricated the base structure with 5 layers of 3/4" MDO plywood. I then  did all lettering and other design elements by hand.
 

 

 

 

The sign and its various graphic elements ultimately translated into a host of printed items, including cards, shirts, advertising, website, and menu.
 

 

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© 2006 Max Kelly  •  All Rights Reserved